Platform Comparison

Ellevest vs Merrill Edge

Detailed side-by-side comparison to help you choose the best platform for dividend investing

Ellevest

★3

Ellevest discontinued its robo-advisor service in February 2025—existing accounts were transferred to Betterment. Private wealth management continues for $500K+ clients.

Full Review

Higher Rated

Merrill Edge

★4.5

Bank of America's brokerage offering seamless banking integration, solid research tools, and the valuable Preferred Rewards program for qualifying customers.

Full Review

Feature Comparison

Feature	Ellevest	Merrill Edge
Our Rating	3/5	4.5/5
Trading Commissions	N/A	$0
Account Minimum	N/A	$0
Fractional Shares	N/A	DRIP only
DRIP	N/A	Free
Research Tools	Automated	Good
Best For	High-Net-Worth Women	Bank of America Customers

Pros & Cons

Ellevest

Pros

+ Private wealth management still available ($500K+ minimum)
+ Existing robo clients transitioned to Betterment (solid alternative)
+ Betterment offers similar features with good reputation
+ Historical focus on women's financial needs was innovative
+ Career coaching services continue separately

Cons

- Robo-advisor service discontinued February 2025
- Regular investors can no longer open new accounts
- $500K minimum for remaining wealth management services
- Transition to Betterment may not suit all former clients

Merrill Edge

Pros

+ Commission-free trading on stocks and ETFs
+ Seamless integration with Bank of America accounts
+ Selective DRIP—choose which securities reinvest dividends
+ DRIP supports fractional share reinvestment
+ Preferred Rewards program offers fee discounts and bonuses

Cons

- No direct fractional share purchases (DRIP only)
- Mutual fund transaction fees up to $19.95
- Low interest rate on uninvested cash
- $49.95 full account transfer fee

Which Platform is Right for You?

Choose Ellevest if you...

Want high-net-worth women focused features

Choose Merrill Edge if you...

Want bank of america customers focused features
Prefer a higher-rated overall platform

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Investment Disclaimer

Investing involves risk, including possible loss of principal. Past performance does not guarantee future results. This content is for informational purposes only and should not be considered investment advice.