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Ellevest Review

Robo-Advisor Discontinued

Ellevest discontinued its robo-advisor service in February 2025—existing accounts were transferred to Betterment. Private wealth management continues for $500K+ clients.

Discontinued
Robo-Advisor
Betterment
Accounts Moved To
$500K minimum
Wealth Management
High Net Worth
Current Focus

Pros

  • Private wealth management still available ($500K+ minimum)
  • Existing robo clients transitioned to Betterment (solid alternative)
  • Betterment offers similar features with good reputation
  • Historical focus on women's financial needs was innovative
  • Career coaching services continue separately

Cons

  • Robo-advisor service discontinued February 2025
  • Regular investors can no longer open new accounts
  • $500K minimum for remaining wealth management services
  • Transition to Betterment may not suit all former clients
  • Loss of women-focused investment algorithms
  • Company pivot leaves mass-market investors without service

Important: Service Discontinued

Ellevest shut down its robo-advisor service in February 2025. If you're researching Ellevest for automated investing, this service no longer exists.

Existing Ellevest robo-advisor accounts were automatically transferred to Betterment. Former clients should check their Betterment accounts for their transferred assets.

Ellevest now focuses exclusively on private wealth management for clients with $500,000 or more in investable assets.

What Ellevest Was

Ellevest launched in 2016 as a robo-advisor designed specifically for women, founded by Wall Street veteran Sallie Krawcheck.

The platform used algorithms accounting for women's typically longer lifespans, career breaks, and pay gaps to optimize retirement projections.

Membership plans ranged from $1-$9/month, offering automated investing, banking, and career coaching services.

Why It Shut Down

The mass-market robo-advisor space became increasingly competitive with free alternatives from Fidelity, Schwab, and others.

Ellevest pivoted to focus on higher-margin private wealth management services for affluent clients.

This follows a broader industry trend of fintech companies moving upmarket after struggling with unit economics on small accounts.

What Happens to Former Clients

Robo-advisor accounts were transferred to Betterment, a well-established robo-advisor with a strong reputation.

Betterment charges 0.25% annually for digital-only accounts, similar to what Ellevest charged.

Former clients should review their Betterment portfolios to ensure allocations match their preferences.

Private Wealth Management

Ellevest Private Wealth continues to operate for high-net-worth clients with $500,000+ in investable assets.

This service provides personalized financial planning, dedicated advisors, and comprehensive wealth management.

If you meet the minimum, you can still access Ellevest's women-focused financial planning philosophy.

Alternatives for Regular Investors

For automated investing, consider Betterment (where Ellevest accounts transferred), Wealthfront, or M1 Finance.

Fidelity and Schwab offer free robo-advisor services with no minimums or advisory fees.

For dividend-focused investing specifically, M1 Finance offers the best combination of automation and customization.

Fees & Costs

Transparent breakdown of all fees you might encounter.

Fee TypeCost
Robo-AdvisorDiscontinued
Private Wealth Minimum$500,000
Private Wealth Fee~1% (negotiable)
Former Account DestinationBetterment (0.25%)
Career CoachingStill available separately

Who Ellevest Is Best For

High-Net-Worth Women

Private wealth management for $500K+ clients with women-focused planning.

Former Ellevest Clients

Check your new Betterment account for transferred assets.

The Bottom Line

Ellevest's robo-advisor service is no longer available—it was discontinued in February 2025. Former clients have been moved to Betterment. If you're looking for automated investing, consider Betterment, Wealthfront, or M1 Finance instead. Ellevest continues to serve high-net-worth clients ($500K+) through private wealth management, but the mass-market product that made it famous no longer exists. For dividend investors, the alternatives mentioned above all offer DRIP and better dividend-focused features than Ellevest ever did.

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See how Ellevest stacks up against the competition

BT

Betterment

4.4

Where Ellevest accounts transferred—solid robo with 0.25% fee.

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WF

Wealthfront

4.6

Tax-loss harvesting and direct indexing at 0.25%.

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M1

M1 Finance

4.6

No advisory fee with customizable pie investing and DRIP.

Read Review →

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