Platform Comparison

Ellevest vs E*TRADE

Detailed side-by-side comparison to help you choose the best platform for dividend investing

EL

Ellevest

★3

Ellevest discontinued its robo-advisor service in February 2025—existing accounts were transferred to Betterment. Private wealth management continues for $500K+ clients.

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Higher Rated
ET

E*TRADE

★4.6

A full-service brokerage backed by Morgan Stanley, offering exceptional research, education, and five trading platforms for every skill level.

Full Review

Feature Comparison

FeatureEllevestE*TRADE
Our Rating3/54.6/5
Trading CommissionsN/A$0
Account MinimumN/A$0
Fractional SharesN/ADRIP only
DRIPN/AFree
Research ToolsAutomatedExcellent
Best ForHigh-Net-Worth WomenResearch-Focused Investors

Pros & Cons

Ellevest

Pros

  • + Private wealth management still available ($500K+ minimum)
  • + Existing robo clients transitioned to Betterment (solid alternative)
  • + Betterment offers similar features with good reputation
  • + Historical focus on women's financial needs was innovative
  • + Career coaching services continue separately

Cons

  • - Robo-advisor service discontinued February 2025
  • - Regular investors can no longer open new accounts
  • - $500K minimum for remaining wealth management services
  • - Transition to Betterment may not suit all former clients

E*TRADE

Pros

  • + Commission-free trading on stocks and ETFs
  • + Industry-leading research from Morgan Stanley, Morningstar, and MarketEdge
  • + Free dividend reinvestment with fractional share support
  • + Five trading platforms from beginner-friendly to professional
  • + 5,000+ no-transaction-fee mutual funds

Cons

  • - No direct fractional share purchases (only through DRIP)
  • - Website navigation can be confusing
  • - Low interest rate on uninvested cash
  • - No cryptocurrency trading (coming 2026)

Which Platform is Right for You?

Choose Ellevest if you...

  • Want high-net-worth women focused features

Choose E*TRADE if you...

  • Want research-focused investors focused features
  • Prefer a higher-rated overall platform

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Investment Disclaimer

Investing involves risk, including possible loss of principal. Past performance does not guarantee future results. This content is for informational purposes only and should not be considered investment advice.