Platform Comparison

Ally Invest vs Fidelity

Compare Ally Invest and Fidelity on fees, DRIP, fractional shares and research for dividend investing.

AI

Ally Invest

★4.2

Ally Bank's brokerage arm pairs $0 commissions and free dividend reinvestment with seamless banking integration—though the lack of direct fractional shares holds it back.

Full Review
Higher Rated
FD

Fidelity

★4.9

The gold standard for dividend investors seeking zero commissions, exceptional research, and automatic DRIP.

Full Review

Ally Invest vs Fidelity: Fees, Minimums & DRIP Compared

FeatureAlly InvestFidelity
Our Rating4.2/54.9/5
Trading Commissions$0$0
Account Minimum$0$0
Fractional SharesDRIP onlyYes
DRIPFreeAutomatic
Research ToolsBasicExcellent
Best ForAlly Bank CustomersLong-Term Dividend Investors

Ally Invest vs Fidelity: Pros and Cons

Ally Invest

Pros

  • + $0 commissions on stocks and ETFs
  • + Free dividend reinvestment (DRIP) with fractional share support
  • + $0 commissions on no-load mutual funds—the old $9.95 fee is gone
  • + Seamless integration with Ally Bank accounts (3.00% APY savings)
  • + Low options pricing at $0.50 per contract

Cons

  • - No direct fractional share purchases—DRIP is the only way to own fractions
  • - High margin rates, starting around 12% for balances under $25,000
  • - No cryptocurrency or futures trading
  • - $50 account transfer out fee (ACAT) and $25 IRA closure fee

Fidelity

Pros

  • + Completely free trading for stocks, ETFs, and options
  • + Automatic dividend reinvestment on all eligible securities
  • + Industry-leading research and screening tools
  • + Fractional shares starting at $1
  • + Excellent customer service with 24/7 phone support

Cons

  • - Platform interface can feel overwhelming for complete beginners
  • - Mobile app less intuitive than newer competitors
  • - Some advanced features require desktop platform
  • - Mutual fund minimums can be high ($0-$2,500 depending on fund)

Which Is Better for Dividend Investors: Ally Invest or Fidelity?

Choose Ally Invest if you...

  • Are in Ally Invest's core audience: ally bank customers

Choose Fidelity if you...

  • Are in Fidelity's core audience: long-term dividend investors
  • Need automatic dividend reinvestment
  • Prefer a higher-rated overall platform

Want the full breakdown of fees, DRIP, and research tools? Read our Ally Invest review and Fidelity review.

Compare Other Platforms

Not sure these are the right fit? Explore more comparisons.

Ally Invest vs Charles SchwabAlly Invest vs M1 FinanceAlly Invest vs TD AmeritradeFidelity vs Charles SchwabFidelity vs M1 FinanceFidelity vs TD Ameritrade
View All Platforms

Investment Disclaimer

Investing involves risk, including possible loss of principal. Past performance does not guarantee future results. This content is for informational purposes only and should not be considered investment advice.