1893 reviews
Seamless banking and investing integration with commission-free trading, excellent DRIP, and one of the largest no-fee mutual fund selections available.
If you already bank with Ally, adding an Invest account creates a seamless financial ecosystem. Transfer money instantly between checking, savings, and investment accounts.
Ally Bank is known for high-yield savings rates, so you can keep emergency funds earning competitive interest while having quick access to move money into investments.
The unified login and dashboard make it easy to see your complete financial picture—banking, CDs, and investments all in one place.
Ally Invest offers free dividend reinvestment for all marginable U.S. equities and selected ADRs priced at $4 or more. There are no commissions or fees for DRIP purchases.
Importantly, DRIP supports fractional shares at Ally—since direct fractional share trading isn't available, DRIP is the only way to accumulate fractional positions.
You can enroll or unenroll from DRIP once per day through Ally Invest Live settings. Dividends are reinvested on the payable date at the prevailing market price.
Ally Invest offers access to 9,000+ no-transaction-fee mutual funds—one of the largest NTF selections available. This is excellent for diversified, long-term portfolio building.
Transaction-fee funds cost $9.95 per trade if you need access to funds outside the NTF lineup.
For dividend investors, this means access to dividend-focused mutual funds without trading costs, complementing individual stock and ETF holdings.
Ally Invest Live is a revamped version of the old TradeKing platform. It's clean and functional, well-suited for beginner and intermediate investors.
The research tools include stock screening by dividend yield, market cap, volume, and analyst ratings. You can examine analyst track records to weight their recommendations.
Advanced traders may find the platform basic compared to thinkorswim or Power E*TRADE, but it handles standard trading needs well.
Ally Invest charges $0.50 per options contract, which is lower than the industry-standard $0.65 at most brokers. Base commission is $0.
The platform supports all standard options strategies and provides basic options analysis tools. It's adequate for covered calls and other income-generating strategies.
More advanced options traders may prefer platforms with better visualization and analysis tools.
Ally doesn't offer cryptocurrency or futures trading. If you want exposure to these asset classes, you'll need a different broker.
There are no physical branches—all support is online or by phone. This is expected from an online-only bank, but some investors prefer in-person help.
Educational resources are limited compared to Fidelity or Schwab. Self-directed learners will need to supplement with external sources.
Transparent breakdown of all fees you might encounter.
| Fee Type | Cost |
|---|---|
| Stock & ETF Trades | $0 |
| Options Trades | $0 + $0.50/contract |
| Stocks Under $2 | $4.95 + $0.01/share |
| Account Minimum | $0 |
| Margin Account Minimum | $2,000 |
| Account Maintenance Fee | $0 |
| Inactivity Fee | $0 |
| Dividend Reinvestment (DRIP) | Free |
| Mutual Funds (NTF) | $0 |
| Mutual Funds (TF) | $9.95 |
| Account Transfer Out (ACAT) | $50 |
Seamless integration creates a unified financial dashboard for banking and investing.
9,000+ no-transaction-fee mutual funds provide extensive diversification options.
$0.50 per contract is below the industry standard, saving money on options strategies.
Ally Invest is a solid choice for dividend investors who already bank with Ally or want the convenience of integrated banking and investing. The free DRIP with fractional shares, massive NTF mutual fund selection, and competitive options pricing make it cost-effective for long-term wealth building. The main drawbacks are no direct fractional shares and limited research tools. If you value banking integration and a straightforward platform over advanced features, Ally Invest delivers reliable service.
Compare All PlatformsSee how Ally Invest stacks up against the competition
Better fractional shares and research, but no integrated banking.
Read Review →More features and physical branches, similar mutual fund selection.
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