Platform Comparison

WellsTrade vs Zacks Trade

Compare WellsTrade and Zacks Trade on fees, DRIP, fractional shares and research for dividend investing.

WF

WellsTrade

★3.8

WellsTrade is Wells Fargo's self-directed brokerage (not the advisor-led Wells Fargo Advisors) for existing customers who want banking and investing under one roof—basic but functional.

Full Review
Higher Rated
ZT

Zacks Trade

★4

A research-focused brokerage with the famous Zacks Rank system and professional-grade tools—but commissions and minimums make it best for active investors.

Full Review

WellsTrade vs Zacks Trade: Fees, Minimums & DRIP Compared

FeatureWellsTradeZacks Trade
Our Rating3.8/54/5
Trading Commissions$0$0.01/share
Account Minimum$0$2,500
Fractional SharesYes (min $10)N/A
DRIPFreeYes
Research ToolsBasicGood
Best ForWells Fargo Banking CustomersResearch-Focused Investors

WellsTrade vs Zacks Trade: Pros and Cons

WellsTrade

Pros

  • + Commission-free online stock and ETF trades
  • + Free dividend reinvestment with per-security selection
  • + Fractional shares through Stock Fractions program (min $10)
  • + Integration with Wells Fargo banking accounts
  • + No management fees for self-directed accounts

Cons

  • - Very basic investing platform with limited tools
  • - High margin rates (8.5%-12.5%)
  • - No pre-market trading available
  • - Limited after-hours trading (mobile only, until 6:30 PM)

Zacks Trade

Pros

  • + Zacks Premium Research ($249/year value) included free
  • + Proprietary Zacks Rank stock rating system
  • + Very low per-share commissions ($0.01/share, $1 min)
  • + Professional research tools and screeners
  • + DRIP available for dividend reinvestment

Cons

  • - NOT commission-free—$0.01/share ($1 minimum per trade)
  • - $2,500 account minimum to open
  • - Higher costs for small, frequent trades
  • - Platform can be complex for beginners

Which Is Better for Dividend Investors: WellsTrade or Zacks Trade?

Choose WellsTrade if you...

  • Are in WellsTrade's core audience: wells fargo banking customers

Choose Zacks Trade if you...

  • Are in Zacks Trade's core audience: research-focused investors
  • Need automatic dividend reinvestment
  • Prefer a higher-rated overall platform

Want the full breakdown of fees, DRIP, and research tools? Read our WellsTrade review and Zacks Trade review.

Compare Other Platforms

Not sure these are the right fit? Explore more comparisons.

WellsTrade vs FidelityWellsTrade vs Charles SchwabWellsTrade vs M1 FinanceZacks Trade vs FidelityZacks Trade vs Charles SchwabZacks Trade vs M1 Finance
View All Platforms

Investment Disclaimer

Investing involves risk, including possible loss of principal. Past performance does not guarantee future results. This content is for informational purposes only and should not be considered investment advice.