Platform Comparison

eToro vs Merrill Edge

Compare eToro and Merrill Edge on fees, DRIP, fractional shares and research for dividend investing.

eT

eToro

★3.6

A social investing platform where you can copy successful traders' portfolios automatically—but dividend investors face significant tax and DRIP limitations.

Full Review
Higher Rated
ME

Merrill Edge

★4.5

Bank of America's brokerage offering seamless banking integration, solid research tools, and the valuable Preferred Rewards program for qualifying customers.

Full Review

eToro vs Merrill Edge: Fees, Minimums & DRIP Compared

FeatureeToroMerrill Edge
Our Rating3.6/54.5/5
Trading Commissions$0$0
Account Minimum$10$0
Fractional SharesN/ADRIP only
DRIPNoFree
Research ToolsBasicGood
Best ForCopy TradersBank of America Customers

eToro vs Merrill Edge: Pros and Cons

eToro

Pros

  • + Commission-free stock and ETF trading
  • + CopyTrader lets you automatically mirror successful investors
  • + Social features—see what others are buying and why
  • + Fractional shares starting at $10
  • + Access to stocks, ETFs, crypto, and CFDs

Cons

  • - NO DRIP—dividends cannot be automatically reinvested
  • - 30% dividend withholding tax (eToro is Ireland-based)
  • - US residents cannot reclaim withheld dividend taxes
  • - $5 withdrawal fee on all withdrawals

Merrill Edge

Pros

  • + Commission-free trading on stocks and ETFs
  • + Seamless integration with Bank of America accounts
  • + Selective DRIP—choose which securities reinvest dividends
  • + DRIP supports fractional share reinvestment
  • + Preferred Rewards program offers fee discounts and bonuses

Cons

  • - No direct fractional share purchases (DRIP only)
  • - Mutual fund transaction fees up to $19.95
  • - Low interest rate on uninvested cash
  • - $49.95 full account transfer fee

Which Is Better for Dividend Investors: eToro or Merrill Edge?

Choose eToro if you...

  • Are in eToro's core audience: copy traders

Choose Merrill Edge if you...

  • Are in Merrill Edge's core audience: bank of america customers
  • Prefer a higher-rated overall platform

Want the full breakdown of fees, DRIP, and research tools? Read our eToro review and Merrill Edge review.

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Investment Disclaimer

Investing involves risk, including possible loss of principal. Past performance does not guarantee future results. This content is for informational purposes only and should not be considered investment advice.