Platform Comparison

Axos Invest vs E*TRADE

Detailed side-by-side comparison to help you choose the best platform for dividend investing

AX

Axos Invest

★3.9

A budget-friendly robo-advisor with automatic rebalancing and tax-loss harvesting at just 0.24% annually—great value but limited customization.

Full Review
Higher Rated
ET

E*TRADE

★4.6

A full-service brokerage backed by Morgan Stanley, offering exceptional research, education, and five trading platforms for every skill level.

Full Review

Feature Comparison

FeatureAxos InvestE*TRADE
Our Rating3.9/54.6/5
Trading CommissionsN/A$0
Account Minimum$1$0
Fractional SharesN/ADRIP only
DRIPYesFree
Research ToolsAutomatedExcellent
Best ForCost-Conscious BeginnersResearch-Focused Investors

Pros & Cons

Axos Invest

Pros

  • + Very low 0.24% annual advisory fee
  • + No account minimum for managed portfolios ($1 to start)
  • + Automatic dividend reinvestment (DRIP) included
  • + Tax-loss harvesting at no extra cost
  • + Automatic portfolio rebalancing

Cons

  • - Limited portfolio customization—can't exclude specific ETFs
  • - Only 5 pre-built portfolios to choose from
  • - No direct indexing or advanced tax strategies
  • - Customer support limited to business hours

E*TRADE

Pros

  • + Commission-free trading on stocks and ETFs
  • + Industry-leading research from Morgan Stanley, Morningstar, and MarketEdge
  • + Free dividend reinvestment with fractional share support
  • + Five trading platforms from beginner-friendly to professional
  • + 5,000+ no-transaction-fee mutual funds

Cons

  • - No direct fractional share purchases (only through DRIP)
  • - Website navigation can be confusing
  • - Low interest rate on uninvested cash
  • - No cryptocurrency trading (coming 2026)

Which Platform is Right for You?

Choose Axos Invest if you...

  • Want cost-conscious beginners focused features
  • Need automatic dividend reinvestment

Choose E*TRADE if you...

  • Want research-focused investors focused features
  • Prefer a higher-rated overall platform

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Investment Disclaimer

Investing involves risk, including possible loss of principal. Past performance does not guarantee future results. This content is for informational purposes only and should not be considered investment advice.